Write tight, edit tough

The title alone is good advice for anyone trying to get their point across, especially to a consumer. But in this case, it’s the title of a new book by Joan Kufrin, a good friend for over 25 years. She’s asked us to build her a site that will launch around the same time as her book, complete with an excerpt, author’s bio, and rave reviews. We’ve never done anything quite like this, but we’re excited to add this site to our growing and diverse list. The only pressure is the release of the book, only a couple of months away. We should get going!