You’re an expert in your field, why try to master another one?

by Rob Austin
We know the story well. You started your business because you have a specific talent. Maybe you are an incredible interior designer, a savvy financial consultant, or a master carpenter. You spent years honing your craft, learning the nuances of your industry, and becoming the expert your clients rely on.
Then, you needed a website.
Suddenly, you weren’t just a designer, consultant, or carpenter anymore. You were forced to become a part-time Web Developer, a Graphic Designer, and an IT Security Manager—all overnight.
The Trap of the “Second Profession”
The biggest myth in the small business world is that building and maintaining a website is just a “task” you can knock out on a Sunday afternoon.
In reality, effective web management is an entirely distinct trade. When you try to DIY your company site, you aren’t just “tweaking a page”; you are forcing yourself to learn a completely new skill set that has nothing to do with your actual business.
Instead of focusing on your clients, you find yourself down a rabbit hole at 11:00 PM, trying to understand:
- Why the mobile version of your site looks broken.
- What “DNS propagation” means.
- Which of your five outdated plugins is crashing your contact form.
- Why your website is suddenly redirecting to a discount shoe retailer in another country.
Every hour you spend learning how to be a webmaster is an hour stolen from the business you actually love.
We Are the Engineers So You Don’t Have to Be
This is where WorkSite, LLC steps in. Since 2011, Rob and Tom have operated with a simple philosophy: Build great websites for people and be invested in the end result.
No one expects you to know how to fix a structural issue in your home or rebuild your car’s transmission—you hire professionals for that. Your website should be no different. We view your website as a piece of critical infrastructure. It needs to be engineered to withstand traffic, repel security threats, and function flawlessly without you having to turn a wrench.
Get Back to What You Do Best
You didn’t start your business to stare at loading screens or debug error codes. You started it to deliver value to your customers.
At WorkSite, we believe in a simple division of labor that benefits everyone: You’re great at your job, and we’re great at building websites! Let us do that for you!
Stop trying to master a second profession just to keep your business online. Hand the blueprints to Rob and Tom, and let us engineer a site that works as hard as you do.
Ready to retire from your role as “Part-Time Webmaster”?
Contact WorkSite, LLC today. Let’s get you back to business.
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